The Atari Jaguar product launch was the least promoted one I've seen. Atari started by shipping highly limited quantities to select markets. We were never given a clear date of when our location would get them. One day we opened up a box and a couple were in it. No signs, marketing material, or even games. Just 2 or 3 mixed in with our regular re-stock. We put it up at the front of the store by the 3DO demo unit. It never really garnered more than a few curious glances. That wasn't too surprising since the launch library was pretty weak. Cybermorph, a shooter, was the pack-in game. To mix things up they released another shooter called Trevor McFur in the Crescent Galaxy. This appeared to be Atari's answer to Starfox, only not as good. Club Drive, a comically bad rip-off of Hard Drivin', was another launch title. The game play was inferior to practically every Super Nintendo and Genesis racing game, the sound effects were almost indistinguishable from Enduro. It's a bad omen when your "next-gen" launch titles are inferior to current-gen games.
Alien vs. Predator, Wolfenstein 3D, and Doom would breathe some life into the Jaguar but not enough for it to survive. Atari would eventually adopt the slogan "Do the Math" for their Jaguar advertising. It was their way of saying "64>16". A better equation would be "bad games + bad marketing + bad controller + no 3rd party support = flop".
If the Jaguar was a flop, I have no idea what to label the Jaguar CD. It clocked in at $250 and had a smaller game library than any system I can think of except the Super-Grafx. We never sold a single one.
When we finally cleared the Jaguar out in 1996 for $50 I picked one up. I guess it was worth the price, just barely though.