In my time at Elbo there was never a game launch as grand as Mortal Kombat. It spent the several months gulping quarters at the arcade with a fury. The long lines of gamers, eagerly waiting a turn to play, revived memories of arcade classics like Pac-Man or Dragon's Lair. When a home version was announced there was a buzz in the stores that went on for months.
We took more pre-orders & reservations for Mortal Kombat than any other game, except its sequel. Our reservation system was rather crude. We had a gigantic, heavy, over-stuffed red binder on the front counter where customers would leave their name and phone number for an upcoming release. We'd take a reservation on any game even if only one person cared about it, there were a lot of mostly blank pages. The Mortal Kombat reservation list took up more pages than an unabridged copy of Dune. A reservation meant we'd hold a copy for 48 hours, a pre-order guaranteed a copy on the release date. The idea of pre-ordering a game was still kind of new so some shoppers were skeptical. It was about a 10:1 ratio of reservations to pre-orders. Over time that would flip in the other direction as new games came out in short supply.
The controversy around the violent content only fueled sales. Senator Joseph Lieberman sold more copies of Mortal Kombat than every video game store employee combined.
The store phone rang off the hook with kids asking when Mortal Kombat would be released. Never mind that the entire marketing campaign revolved around the "Mortal Monday: September 13" theme. The volume of calls got so bad that we starting answering the phone like this:
[phone rings]
Me: Hello, thank you for calling Electronics Boutique. Mortal Kombat comes out September 13th
Caller: Oh, uh, never mind.
Me: Hello, thank you for calling Electronics Boutique. Mortal Kombat comes out September 13th
Caller: Oh, uh, never mind.
I too had been swept up in Mortal Kombat madness. During my brief enrollment at CLC, I easily spent more time in the arcade playing Mortal Kombat I & II than I did in class and studying combined. In the basement of the main building there was a dark, smoky game room filled with slackers. There was a regular group huddled around fighting games like Street Fighter II, King of Fighters, Samurai Showdown, and of course Mortal Kombat. Titles like NBA Jam and Lethal Enforcers had a few faithful players, but nothing compared to the manic following of the fighters. From the time the doors opened at 8:00 to their closing at 7:00, there was a steady line waiting for their turn to release virtual brutality on their peers. At the risk of boasting about something not worth boasting about, I can say I became nearly unbeatable at it. I often played for over an hour on a single quarter, leaving behind a wake of frustrated opponents. I was borderline obsessed with the Mortal Kombat games, it's not a stretch when I say I played for 4+ hours a day. Now I don't play 4 hours of anything in a week or two. What the hell though, I was 18 and didn't have the motivation to do anything serious. I guess most males go through a phase like this.